OUR MISSION

Our mission is to provide the best riding experience in the powersports industry by delivering the best products, best purchasing experience, and best tech support.

What does this mean?

We’ve honed our skill at destroying gear so you won’t have to.

Instead of choosing to cherry pick from hundreds of brands of products like many retailers, we employ an in-house design team that provides technical feedback, 3D models, and prototypes to our suppliers to expand and improve a limited number of brands. In short, we use, abuse and improve the gear we sell. We’re not trying to sell everything; we’re trying to solve all the problems.

When we develop products, we use a top-down approach. We start at the top and move down the list until each is achieved:

  1. Is it useful? (does the product solve a real problem?)
  2. Is it functional?
  3. Is it durable?
  4. Is it as simple as possible? (Is the product line simple to understand? Can we eliminate extra stuff that gets in the way or might break?)
  5. Does it fit? (We test “universal” products to make sure they fit the bikes we sell them for)
  6. Is it multi-functional?
  7. Does it interfere with or distract from the riding experience?
  8. Is it easy for an inexperienced end-user to install and use, preferably without instructions?
  9. Aesthetics: Does it blend with the design aesthetic of the bike? Does it look good on the person wearing it?
  10. Value: Does it outperform other products at a similar pricepoint?

We only sell gear that passes this top-down review. Period.

We believe an awesome buying experience starts with speaking to someone that uses the gear you’re calling about. All employees at Twisted Throttle are required to be licensed motorcyclists, from the corporate suite to the warehouse and everywhere between. You get the same gear advice we’d give our best friends, and our advice is based on personal use of our gear.

Key elements of our approach include:

  1. We recommend only the gear that best meets a rider’s use, functional needs and budget. We figure that if our advice is useful and we don’t oversell, you’ll seek our advice again the next time.
  2. Real riders answer our phones within a target of 90 seconds, 6 days a week and answer your emails in under 24 hours.
  3. We provide clear written communication on every aspect of your order.
  4. Free shipping, no-hassle returns, and price matching makes people smile.
  5. 5% back on every purchase keeps you coming back.
  6. Most importantly, we deliver what we promise.

Our lifetime tech support is legendary. We believe “Best Tech Support” means solving the customer’s problem completely and quickly, regardless of who may be at “fault” for the problem.

  1. Our tech support gurus have installed the product you’re calling about… hundreds of times. We know the gear we sell.
  2. PDF installation instructions are on our website for every item.
  3. Because we work directly with a limited number of suppliers, replacement parts are available for nearly every product we’ve ever sold.
  4. If we can’t provide an off-the-shelf part to fix your problem, we’ll help you find a way to fix it through any means necessary, even if it’s not covered under a manufacturer’s warranty.
  5. Did I mention we take your calls 6 days a week?

In short, we always strive to do the right thing. Enough said?

Content

How Twisted Throttle Began...

First and foremost, Twisted Throttle LLC would never have made it off the ground without the constant support, ideas, late-night talks, and talents of my parents, Lauren and Howard, and my brother Adam. The logos, website templates, product presentations, and tradeshow displays (including a custom-fabricated rotating turning stage!) you see at TwistedThrottle.com are a direct result of their talents and their willingness to help for nothing more than my thanks. John Ennis, my partner during the early days of startup, provided the guts to demand respect from our first U.S. product suppliers and to buy the first beer for our new German friends in Munich. To my friends — Laura, Cathy, and Amy — thanks for the box packing, the comic relief, and the hockey.

It all began when I was living in Philadelphia in 2001. A friend of mine mentioned that there was a free Motorcycle Safety Foundation class I could take to learn how to ride a motorcycle, and that the class would supply the helmet and the bike. All I had to do was show up, and I’d get my motorcycle license. I had a great time, and following completion of the class, I bought a used Suzuki Intruder 800. I had no idea it would change my life like it did.

By early 2002, I’d ridden the Intruder about 10,000 miles on cross-country trips, and I decided I wanted a bike that handled better and had more power, wind protection, and comfort. I traded the Intruder in for a Suzuki V-Strom DL1000, a bike that was being marketed for “adventure touring”, expecting to travel the world. Imagine my surprise when I found out I couldn’t buy basic touring accessories for the bike from Suzuki USA!

Twisted Throttle LLC began in June 2002 with a “group buy” of SW-MOTECH centerstands, crashbars and luggage systems for a handful of early Suzuki DL1000 V-Strom fanatics, of whom I happened to be the one nutty enough to call a German manufacturer on the telephone and demand that they send me a shipment immediately.

After the first group buy, I started receiving steady inquiries about importing additional European products, and I started thinking it might not be so crazy to be a motorcycle accessory importer. Soon after, I picked a name, got a business license, and converted my apartment’s garage to my first “warehouse”.

My first big purchase was having a professional website designed for me. My elementary school friends Jon Hempstead (a.k.a. “DJ Hemp”) at Alienated Media and Pat Tully at Avatar New York did an excellent job creating the templates for my first website on a penny-pinching $500 budget. My friends Joe and Tony provided the display cases for my first motorcycle tradeshow as hand-me-downs from their athletic club in Stamford, Connecticut.

A Walk Down Memory Lane...

2005
First Warehouse Upgrade
By March 2005, we’d outgrown our little warehouse and hired two additional employees. We moved next door to a 2,700 sf unit. A few months later, we added The Cave back on to our warehouse to boost our capacity to 4,300 sf. And we hired a few more people…
2005
2005
Into The Future
Raja Kapur and Pat Tully of Avatar New York continued to develop our website and have provided many new refinements and user-friendly features. Thanks for taking us into the future guys!
2005
2006
To The Press!
2006 was the first year we printed our own catalog. Somehow, we ended up exhibiting at 6 rallies and tradeshows throughout the country. Good thing we bought that 30-foot trailer and diesel pickup truck…
2006
2007
The Third Move
In 2007 we moved again, more than doubling our warehouse space to 15,000 sf, and added a showroom and (*gasp*) real office space. After 5 years, we finally had both heat AND air conditioning! To commemorate the move, we had our first office Christmas/Hanukkah/Kwanzaa/Festivus party in our conference room, complete with disco balls and a hip-hop dance party.
2007
2008
Life on the Road
We brought a bigger 162-page catalog and we exhibited at 21 rallies. We also hired our first product designer so that we could begin to develop our own unique products in-house.
2008
2009
New Wheels for Twisted
By 2009, we’d replaced our original low-budget truck and trailer with our fancy new black and yellow show rig. We also started filming product demo videos and building video monitors into our display kiosks.
2009
2010
More Space
In 2010, our warehouse grew to beyond 20,000 sf, our catalog page count was close to 200 pages, and we exhibited at dozens of motorcycle events throughout the country.
2010
2011
Twisted Finds it's Home
2011 was a monumental year, with the acquisition of our new 27,000 sf World Headquarters in Exeter, RI. The facility houses our offices, warehouse, installation bays, tire changing services, prototyping workshop, videography studios, and new retail store. There is even a fully equipped restaurant with a 10’ wide movie screen and PINBALL machines!
2011
2013
Twisted Expands to Canada
In the fall of 2013, we expanded our footprint to Canada by acquiring A Vicious Cycle, a distributor and online retailer in New Dundee, Ontario.
2013
2014
First OEM Project & Launch of the SoundBomb
In 2014 we entered our first major OEM project between DENALI and Segway. This was also the year that the SoundBomb horn was launched! Klim and NoNoise brands are added to Twisted Throttle.
2014
2015
Continuing to Grow!
2015 brought more growth to the company. We launched the TwistedThrottle.CA website, aquired Mitas Tires as a brand, and built the BMW MOA & Twisted Throttle Custom S1000XR Pikes Peak Edition to be raffled off for charity.
2015
2016
Big Moves for DENALI and DrySpec
2016 saw the launch of the DrySpec D20 saddlebag system. DENALI and DrySpec also saw their own websites this year and DENALI partnered with Analog Motorcycles! Twisted also opened our Reno, Nevada warehouse in an effort to serve the West Coast quicker.
2016
2017
New Products for DENALI
DENALI releases the 2.0 TriOptic LED Light line and introduced the very first CANsmart accessory controller! DENALI also lands a second OEM project with Yamaha working on the Venture accessory driving lights. 2017 also saw our busiest industry show season yet!
2017
2018
New products for DrySpec/DENALI & Distribution Growth
2018 marks the launch of the TwistedDistributing.com website, allowing dealers to self serve quicker and easier. Major office renovations this year gave Customer Service their own work space. DrySpec launched the H35 side cases and DENALI launched the DRL and B6 flush mount LED's. DENALI also released flush mount micro turn signals in collaboration with Analog Motorcycles.
2018
2019
DENALI Makes it to Amazon
DENALI's Amazon shopping page was created and the DENALI eCommerce site was launched! New products for DENALI include the Harley Davidson CANsmart and the D7 auxiliary driving light.
2019
2020
New Website!
2020 brings the brand new TwistedThrottle.com to customers in July! DrySpec also launched their eCommerce site and merchandised all products to Amazon. New ambassador and affiliate programs were launched, offering support to industry influencers and content creators. DENALI adds yet another product to the lineup and launches the T3 Switchback Signal Pods in the fall as well.
2020

We’ve got more people running around here than I can count some days (our accountant says we number in the mid-30’s lately). Throughout it all, we’ve continued to take motorcycling seriously without BEING too serious. There’s still a chicken hat on my desk…

We believe in building positive longterm relationships with our suppliers, staff, and customers. Like all relationships, they’re build on trust, honesty, and commitment. The successful beginnings of our company were due in large part to our first suppliers taking a gamble on our vision, and we appreciat their long term support: Jörg Diehl, Jürgen Swora, and Kai Jockel of SW-MOTECH; Achim Kessler of Bags-Connection; Paul Collins, Anthony Church & Big Crazy Craig  of GIVI USA; Johannes and Gerhard Klement of MRA Windshields; and Matthew Phillpott of Rideworx.

Our clients’ support, contributions, and suggestions are what makes Twisted Throttle a continued success. Interacting with our clients remains our greatest single reward from this endeavor. Thanks for the many moments that continue to make this journey a wonderful adventure.

Sincerely,
– Erik Stephens, Founder and CEO, Twisted Throttle LLC (a.k.a. Mr. Twisted)